The history of marketing begins much earlier than most people think. While there is some controversy about how marketing actually began, many historians believe that the concept began as early as 1500 BC. C. (before the common era), when Mesopotamian societies began to mass produce products that required quality control.
Product manufacturers sealed their products with a distinctive mark (the oldest form of logo) to indicate to buyers that they had created the product they were purchasing. This brand served to remind the first consumers that a specific product came from a specific seller or merchant and that they could return it to that seller or merchant for other products of the same quality. This importance continued to grow as trade between different countries and societies developed over the next few decades. Fast forward to 1450 A.D.
(common era), when Johannes Gutenberg invented the printing press and made possible the mass reproduction of these symbols (logos) on many types of paper media. This invention was revolutionary in the marketing world, since producers could now convey their brand by applying words to things other than their product; they could also reach a much larger audience through books, posters and articles. This is how the first form of print advertising was born. Companies and economies have a long history that goes back to ancient times.
People have been trading for thousands of years. Therefore, ancient people used some forms of marketing when doing business. The Industrial Revolution paved the way for more modern forms of advertising and retailing of goods and services. It may be difficult for you to understand what type of marketing was used so long ago, but there are many documented examples of marketing used to promote businesses.
This type of marketing includes any promotion that takes place on the Internet, such as social media marketing, email marketing and search engine marketing. Wroe Alderson changed the way people think about marketing with the publication of his book Marketing Behaviour and Executive Action (1995), in which he focused mainly on the problems and challenges faced by salespeople and on the types of solutions that had proven to be successful.
